COLD CULTURE OUTLET
ESTABLISHED IN 2021.
ROOTED IN MADRID.
COLD CULTURE OUTLET IS A VALUE-SHOPPING SPACE FOR THE COMMUNITY THAT FOLLOWS COLD CULTURE FOR STREETWEAR WITH CITY ENERGY, CLEAN GRAPHICS, OVERSIZED SHAPES AND DROP-DRIVEN CLOTHING.
THE IDEA IS SIMPLE: KEEP THE WORLDWIDE MINDSET CLOSE, MAKE THE SEARCH FOR VALUE CLEAR, AND HELP SHOPPERS FIND THE PIECES THEY CAME FOR WITHOUT LOSING THE FEELING OF THE DROP.
COLD CULTURE OUTLET STORY
COLD CULTURE STARTED IN 2021 AND IS BASED IN MADRID. THE BRAND IS BUILT AROUND WORLDWIDE CITY CULTURE, CREATIVE SELF-EXPRESSION AND THE BELIEF THAT CLOTHING CAN CARRY A COMMUNITY FORWARD.
COLD CULTURE OUTLET TAKES THAT SAME POINT OF VIEW AND APPLIES IT TO SMARTER BUYING MOMENTS: LAST-CHANCE SIZES, SELECT MARKDOWNS, SEASONAL PROMOTIONS AND PIECES THAT STILL HOLD THE ENERGY OF THE COLLECTION.
THE OUTLET EDIT
THE EDIT IS MADE FOR SHOPPERS LOOKING FOR COLD CULTURE CLOTHING, ESPECIALLY COLD CULTURE HOODIES, GRAPHIC TEES, T SHIRTS, SHIRTS, SWEATSHIRTS, SWEATERS, FLEECE JACKETS, PANTS, JEANS, JACKETS, PUFFERS, BEANIES, BELTS AND GIFT CARDS.
WITH HOODIES, THE NAMES MATTER: ASTRO HOODIE, DICE HOODIE, DOWN TO LUCK HOODIE, STARS HOODIE, LIBERTY HOODIE, CAMO HOODIE, GREY HOODIE AND STATUE OF LIBERTY HOODIE. EVERY PIECE BELONGS TO THE SAME IDEA: SPECIFIC, COLLECTED AND EASY TO WEAR.
VALUE WITHOUT LOSING THE DROP
THE VALUE LANGUAGE STAYS DIRECT: SALE, OUTLET, CLEARANCE, DISCOUNTS, DEALS, DISCOUNT CODE, COUPON CODE AND PROMO CODE. THESE WORDS BELONG ON PAGES THAT HELP SHOPPERS MOVE FAST WHEN A SIZE, COLOR OR DROP STARTS TO DISAPPEAR.
A COLD CULTURE HOODIE SALE, A COLD CULTURE SALE OR A COLD CULTURE BLACK FRIDAY SALE SHOULD FEEL EASY TO READ. IF A SELECT VALUE MOMENT SAYS 70% OFF, IT APPLIES TO MARKED OUTLET OR CLEARANCE ITEMS ONLY, NOT TO EVERY PIECE IN THE STORE.
FOR THE COMMUNITY
THE COMMUNITY HAS ALWAYS BEEN THE POINT. THE PIECES ARE MADE TO MOVE THROUGH CITIES, STUDIOS, CAMPUS HALLWAYS, NIGHT WALKS AND EVERYWHERE THE NEXT IDEA STARTS.
THE OUTLET PATH KEEPS THAT ENERGY OPEN. IT IS FOR THE PERSON BUILDING A SET, WAITING ON THE RIGHT TEE, CHASING A HOODIE OR COMING BACK FOR ONE LAST SIZE BEFORE THE DROP IS GONE.
THINK BIG. SHOP WITH INTENTION. KEEP THE CULTURE MOVING.
